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THE ALITURA NATURALS MISSION. The mission at Alitura is to provide the highest quality skincare products so people can look and feel their most confident, inside and out. The skin responds best to ingredients that come directly from the earth, so all products are consciously made using plant-derived complexes, proteins, oils and extracts. ALITURA CLAY MASK. A unique blend of nine nutrient-dense ingredients help exfoliate dead skin, reduce pore openings, stimulate blood flow and encourage new skin cell growth. Rebuild your skin from the inside out for a clean, healthy and clear complexion. No harsh chemicals make it safe for sensitive skin. PUT YOUR BEST FACE FORWARD.Mix the clay with a small amount of water, or with apple cider vinegar for a deeper treatment. Apply to a clean face, neck and chest and allow the powerful ingredients to absorb. Once dry, gently rinse off with warm water. Skin may appear red or feel tingly immediately after but will soon reveal a smooth surface and more even skin tone. “ALITURA” IS LATIN FOR “FEEDING AND NOURISHING.”The skin is the body’s largest organ and deserves premium products to help its natural radiance shine through. The Alitura Naturals line feeds and nourishes the skin through natural and highly effective ingredients, while avoiding chemicals, fillers, GMOs and preservatives. CHANGING THE WORLD ONE SMILE AT A TIME.Alitura Naturals is proud to partner with Smile Train, an international children’s charity that provides 100% free cleft repair surgery and comprehensive cleft care to children all around the world. Alitura donates a percentage of each sale to the organization to support their efforts in transforming children’s lives.