AWARD-RECOGNIZED DESIGN - The Loftie alarm clock has been featured by TIME, The New York Times Wirecutter, and the MoMA Design Store for its thoughtful approach to sleep tech. It combines a smart alarm clock and a night light sound machine in one simple device to help reduce phone use at night.

BUILT-IN SOUND MACHINE AND BLUETOOTH - This sound machine alarm clock includes over 100 sleep sounds like white noise, nature sounds, and guided meditations. These are free to use with no subscription. The Loftie alarm clock also works as a Bluetooth speaker for audio streaming. It doesn’t support headphone jacks. Buttons and navigation are simplified but may take a bit of time to get used to. The alarm clock with light is designed for bedside use and includes frequent software updates.

TWO-PHASE ALARM SYSTEM & CUSTOM CONTROLS - The Loftie alarm clock uses a two-stage alarm: a gentle chime followed by a louder tone. You can adjust alarm volume, brightness, and sounds directly on the clock. If you prefer silence in your room, use Blackout Mode to keep the screen and light off while the alarm stays active.

SETUP VIA APP, THEN USE OFFLINE - Initial setup of the Loftie alarm clock requires the Loftie app (iOS or Android), a 2.4 GHz Wi-Fi connection, and Bluetooth. Once the smart alarm clock shows the correct time, you can enable Offline Mode and use it without Wi-Fi. The bedside alarm clock works independently, but you can also control it through the app.

OPTIONAL SUBSCRIPTION & EXTRA CONTENT - Loftie+ is an optional membership that adds custom wind-down routines, extended sleep tracks, and exclusive bedtime stories in your Loftie alarm clock. Content can be played from the alarm clock or the app. The subscription starts at $5.99/month after a free trial. All core functions work without it.