𝐃𝐄𝐒𝐈𝐆𝐍𝐄𝐃 𝐓𝐎 𝐇𝐄𝐋𝐏 𝐁𝐀𝐁𝐈𝐄𝐒 𝐒𝐄𝐋𝐅-𝐒𝐎𝐎𝐓𝐇𝐄 & 𝐋𝐄𝐀𝐑𝐍 𝐓𝐎 𝐒𝐄𝐓𝐓𝐋𝐄 𝐓𝐇𝐄𝐌𝐒𝐄𝐋𝐕𝐄𝐒: The Unique, award winning ARMS UP design allows your baby to sleep in their natural arms up sleep position. This allows them to safely to move their hands to their mouth for true Self- Soothing. Encouraging deeper, longer sleep helps to establish & maintain a healthy sleep routine from birth and throughout your baby's sleep journey.

𝐂𝐎𝐌𝐅𝐎𝐑𝐓𝐀𝐁𝐋𝐄 𝐒𝐋𝐄𝐄𝐏: Designed with safety as a top priority, Swaddle Up stays on all night, keeping your baby snug and secure without the need for blankets or loose layers. The stretchy fabric offers a comfy fit and reduces the risk of overheating. Our sleepwear is tailored for different room temperatures and seasons, made to the highest quality standards, and certified to meet relevant safety regulations.

𝐒𝐖𝐀𝐃𝐃𝐋𝐄 𝐈𝐍 𝐒𝐄𝐂𝐎𝐍𝐃𝐒: Swaddle perfectly in seconds! SWADDLE UP has one two-way zipper, no scratchy velcro, no fussy studs, just a super easy, convenient and simple to use swaddle that's perfect for any parent, grandparent or carer, even in the middle of the night. The Swaddle UP is designed for simplicity with no learning curve and no breakouts. The clever twin zipper means quick and easy diaper changes.

𝐇𝐈𝐏 𝐇𝐄𝐀𝐋𝐓𝐇𝐘 & 𝐌𝐀𝐃𝐄 𝐅𝐎𝐑 𝐂𝐎𝐌𝐅𝐎𝐑𝐓: Recognized by the International Hip Dysplasia Institute, our No. 1 best-selling product has millions sold worldwide, an essential for new parents. Made from luxuriously soft, gentle fabrics with detailed seam finishes to care for delicate skin. The 360° stretch fabric allows comfortable, non-bulky layering for optimal temperature regulation. Easy care: machine washable and dryer friendly.

𝐌𝐀𝐃𝐄 𝐖𝐈𝐓𝐇 𝐕𝐈𝐒𝐂𝐎𝐒𝐄 𝐅𝐑𝐎𝐌 𝐁𝐀𝐌𝐁𝐎𝐎 𝐅𝐀𝐁𝐑𝐈𝐂: This super soft, stretchy fabric moves with baby's body, providing excellent comfort, but also has a level of resistance to ensure that the optimum arms up snug fit across the torso to assist with self-soothing. An ideal choice for MODERATE room temperatures between 68-75 degrees.