"Dodge Sportflite" Concept Art

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About "Dodge Sportflite" Concept Art

c. 1970. Watercolor and pastel on illustration board. Signed "William A. Moore". Image size : 17 x 23 3/4 inches. Framed. 25 1/4 x 31 1/4 inches. Intriguing conceptual drawing for an unusual pickup truck. Three views of a rather dazzling vision of a pickup truck, and though the "Dodge Sportflite" was never produced, the idea of making more luxurious and innovative pickup trucks has definitely caught fire since the time of this handsome drawing.This design brings the driver over the engine, as in many heavier trucks, giving the driver greater command of the road, especially for town and city driving. The styling of the cab and cargo bed is anything but mundane with lines, vents, a black ribbon around the cab, and two large additional brake lights that add a notes of elegance and creativity to the overall effect."In 1956, William Moore won the General Motors Fisher Body Craftsmen' Guild National Exhibition for his car design. In 1968, he accepted a position as Head of Design for Lear in Reno, Nevada. William Moore's art has been placed in...the Smithsonian and the Favell Museum of Art and Artifacts..." (The Museum of Automotive Art and Design website).The Museum of Automotive Art and Design website, artist biographies # 129