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Magma Sketchbook: Idea Generation (Magma Sketchbooks)
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About Magma Sketchbook: Idea Generation
Product Description This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking, plus 16 pages of exercises and useful information on how to get from a problem to a solution, the four stages of the creative process, mind mapping and free association, reframing your proposition and using random stimulus. About the Author Nik Mahon trained as a graphic designer at St Martin's School of Art, then worked as an advertising creative in London and the British West Indies. He became then Creative Director at Rayner Advertising in Southampton and then a senior lecturer at Southampton Solent University, where his interest in creative thinking skills and strategies for generating ideas led to the award of a PhD in 'Fostering Creativity' and his subsequent appointment as head of the University's Creativity & Communication Research Cluster. Nik has authored several published papers and books on the subject of creative thinking and related areas. Alongside his teaching at the university, he also runs 'Ideate', an organisation offering training in creativity and problem solving skills.
