No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

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About No B.S. Direct Marketing: The Ultimate No Holds

Product Description Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales. From the Back Cover Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense. Direct marketing expert Dan Kennedy and his team of elite consultants―all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse―deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies. You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: Rule #1: There Will ALWAYS Be an Offer or Offers Rule #2: There Will Be Reason to Respond Right Now Rule #3: You Will Give Clear Instructions Rule #4: There Will Be Tracking, Measurement, and Accountability Rule #5: Only No-Cost Brand-Building Rule #6: There Will Be Follow-up Rule #7: There Will Be Strong Copy Rule #8: It Will Look Like Mail-Order Advertising Rule #9: Results Rule. Period Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet About the Author Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters. He directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.