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About The Elements Of Graphic Design
Product Description Now in full color in a larger size! 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students—regardless of experience—with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Review "Student or professional, if you need the 'simple' basics - or want to get more 'complex' basics - if you don't know the necessities of successful graphic design, - or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both." Ed Fella, AIGA medalist, former Detroit commercial artist, Professor at CalArts' graphic design program. "This book explains what I try to get across to my designers: how to make all parts of a design work together. My offoce has a big library and this is the book I hand over when breakthroughs are needed." Matteo Bologna, CD and founder of Mucca Design, NYC About the Author Alex W. White is the author of The Elements of Logo Design: Design Thinking, Branding, and Making Marks, Listening to Type: Making Language Visible, and Advertising Design and Typography. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University. Excerpt. © Reprinted by permission. All rights reserved. The Elements of Graphic Design (Second Edition) By Alex W. White Allworth PressCopyright © 2011 Alex W. White All right reserved. ISBN: 9781581157628 Chapter 1: Space is emptiness fill up a place, which may be better … when I have made it empty. – William Shakespeare (1564–1616), As You Like It Emptiness is an essential aspect of life. It is the unavoidable opposite of fullness, of busyness, of
