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Winning at New Products: Creating Value Through
Winning at New Products: Creating Value Through

Winning at New Products: Creating Value Through Innovation

Product ID : 44376785


Galleon Product ID 44376785
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About Winning At New Products: Creating Value Through

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step - from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.