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Eating the Big Fish: How Challenger Brands Can
Eating the Big Fish: How Challenger Brands Can
Eating the Big Fish: How Challenger Brands Can
Eating the Big Fish: How Challenger Brands Can

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Product ID : 11734823


Galleon Product ID 11734823
UPC / ISBN 0470238275
Shipping Weight 1.35 lbs
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Binding: Hardcover
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Model
Manufacturer Wiley
Shipping Dimension 9.09 x 6.3 x 1.3 inches
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Author Adam Morgan
Brand Morgan, Adam
Edition 2
Number Of Pages 368
Package Quantity 1
Publication Date 2009-02-17
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Eating the Big Fish: How Challenger Brands Can Features

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About Eating The Big Fish: How Challenger Brands Can

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.