The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Product ID : 19092001

Product Rating

4.6 out of 5 stars

---

  Share   Tweet

share more:

---

Galleon Product ID 19092001

UPC / ISBN 9780470051245

Shipping Weight 1.32 lbs
I think this is wrong?

Binding: Paperback
(see available options)

Model

Manufacturer Wiley

Shipping Dimension 8.78 x 7.4 x 0.79 inches
I think this is wrong?

See more product information!

Author Joseph Sugarman

Brand John Wiley Sons

Edition 1

Number Of Pages 360

Package Quantity 1

Publication Date 2006-12-11

Release Date 2006-12-11

-

Save 36%

Before ₱ 2,078

₱ 1,329

Price Tracker

+ ₱ 527
International Shipping

via AIR

Get it between 2020-12-21 to 2020-12-28. Additional 3 days for provincial shipping.

---

BUY NOW!

*Price and Stocks may change without prior notice

---

• 3 Day Return Policy
• All products are genuine and original
• Cash On Delivery/Cash Upon Pickup Available

Pay with

The Adweek Copywriting Handbook: The Ultimate Guide Features

• John Wiley & Sons

About The Adweek Copywriting Handbook: The Ultimate Guide

Product Description Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. From the Inside Flap A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune. For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising. "Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing." —Joe Vitale, author, There's a Customer Born Every Minute "There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale." —Richard Thalheimer, President, The Sharper Image "[Sugarman has] a real talent for promotion and writing advertisements." —Albert Gore, former Vice President of the United States From the Back Cover A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. Sugarman walks you step by step through the entire copywriting process―from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune. For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy―and get ahead in the cutthroat world of advertising. "Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing." ―Joe Vitale, author, There's a Customer Born Every Minute "There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.