We specialize in hard to find items
Shop By
All Categories
How to Buy a Gorilla: Getting the Right Muscle Behind Your Advertising Efforts
Product ID : 17869535
Share Tweet
Galleon Product ID
17869535
Model
Manufacturer
LID Publishing
₱
3,932
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
- Cash On Delivery/Cash Upon Pickup Available
Pay with
About How To Buy A Gorilla: Getting The Right Muscle
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. A well-informed exploration of the eternal triangle of marketing, agency, and procurement that will provide valuable guidance and insight to anyone involved in the purchasing, management, or creation of advertising.
