X

Buy Products not in the Philippines

Galleon.PH - Discover, Share, Buy!
Strategic Sports Event Management: Third edition
Strategic Sports Event Management: Third edition
Strategic Sports Event Management: Third edition

Strategic Sports Event Management: Third edition

Product ID : 37128151


Galleon Product ID 37128151
UPC / ISBN 9780415532785
Shipping Weight 1.15 lbs
I think this is wrong?
Binding: Hardcover
(see available options)
Model
Manufacturer Routledge
Shipping Dimension 9.76 x 6.93 x 1.26 inches
I think this is wrong?
Author Guy Masterman
Edition 3
Number Of Pages 436
Package Quantity 1
Publication Date 2014-07-03
-
Save 31%
Before ₱ 17,520
12,044

*Used item/s available.
*Price and Stocks may change without prior notice
  • 3 Day Return Policy
  • All products are genuine and original
  • Cash On Delivery/Cash Upon Pickup Available

Pay with

About Strategic Sports Event Management: Third Edition

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containin