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About The Secret Product Manager Handbook
Product Description "Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management) Review "One of the best Product Management books of all time" - BookAuthority "Nils has captured the essence of the field of product management, and cast it in a relatively compact form, immediately useful,... [giving] the product manager some nuggets that can be of immediate value, but with enough depth that it leaves the reader pondering how to improve. "Nils takes it from the theoretical to the practical,and gives the reader some actionable exercises to build skills, and to begin improving immediately." (Geoffrey Anderson, The Product Bistro blog) About the Author Nils Davis has more than 20 years of experience as a senior product management leader in high-tech startups. He's been responsible for multiple enterprise software products from idea to delivery. He has a unique and powerful combination of technical, product, marketing, and business skills. His particular strength is clearly explaining complex ideas so anyone can understand them. Nils lives in Menlo Park, California.
