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Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation (7th Edition) (What's New in Marketing)

Product ID : 36272623


Galleon Product ID 36272623
UPC / ISBN 013473484X
Shipping Weight 4.12 lbs
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Binding: Hardcover
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Model
Manufacturer
Shipping Dimension 11.14 x 8.9 x 1.34 inches
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Author Naresh K. Malhotra
Edition 7
Number Of Pages 896
Publication Date 2018-01-13
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About Marketing Research: An Applied Orientation

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.