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How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets - 20 Years of My Best Secrets for Winning New Business Outside of Price, Coverage, or a Value Pitch

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About How Any Agent Can Escape The Price

In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it’s the result of a 20-year quest to sell more insurance inside of his agencies.It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book.Section One: Discover the Real GamePeople aren't really looking for insurance. People aren't really convinced by a proposal (value argument). Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument).Section Two: Win the Real GamePositioning secrets to attract and win (Who, What, How and Advantages).How to say NO to bad business and leave them still loving you.How smart marketing can turn shoppers into ideal prospects.How nurturing low-cost referrals can help you dominate any niche.Learn about the cause/effect sales chain that most agents ignore.Discover the oft-forgotten investigation phase and how to make it work for you.Turn one of the most pivotal moments in a shoppers’ experience to yo