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Convergence Culture: Where Old and New Media
Convergence Culture: Where Old and New Media

Convergence Culture: Where Old and New Media Collide

Product ID : 10809870


Galleon Product ID 10809870
UPC / ISBN 9780814742952
Shipping Weight 1.21 lbs
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Binding: Paperback
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Model
Manufacturer New York University Press
Shipping Dimension 9.02 x 5.98 x 0.79 inches
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Author Henry Jenkins
Brand New York University Press
Edition Revised
Number Of Pages 368
Package Quantity 1
Publication Date 2008-09-01
Release Date 2008-09-01
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Convergence Culture: Where Old and New Media Features

  • New York University Press


About Convergence Culture: Where Old And New Media

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic TitleA classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate chann





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