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Guerrilla Marketing: Counterinsurgency and
Guerrilla Marketing: Counterinsurgency and

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Chicago Studies in Practices of Meaning)

Product ID : 38287138


Galleon Product ID 38287138
UPC / ISBN 022659064X
Shipping Weight 0.9 lbs
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Binding: Paperback
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Model
Manufacturer
Shipping Dimension 8.86 x 5.98 x 0.75 inches
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Author Alexander L. Fattal
Edition First
Number Of Pages 304
Publication Date 2018-12-10
Release Date 2018-11-26
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About Guerrilla Marketing: Counterinsurgency And

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.