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The Yellow Brick Road allows you to control the conversation and take customers down a path of helping them discover their wants and needs. When they say what they want, you simply offer solutions and allow them to make the choice, all while being prepared to deal with any objection along the way. It is the ultimate customer-need conversation. Inside these pages you will learn how to: - Control the conversation - Be viewed as an adviser not just as a quoter - Take price our of the equation - Help your prospects figure out what is important to them - Ask specific questions that guide prospects through every insurance product available - Evoke emotions in a prospect to help them grasp the importance of insurance - Limit and overcome objections - Get more out of every conversation