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PULSE is a hard boiled candy, with a tangy twist. A category breaker in the hard-boiled candy segment ‘Pulse’ is a different experience that begins with the taste of fruity flavour and peaks with a tangy surprise. The unique and innovative combination of various flavours has made Pulse stand out and become a nationwide favourite. Pulse is available in three flavours - Kachcha Aam, Guava & Orange. Each flavour has the burst of tanginess, a mouth full of fun and peculiarity that is alluring. This irresistible fervour for Pulse candy is extended to the brand communication, with a tag line of ‘Pran jaaye par Pulse na jaaye’.