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Wristwatch Annual 2013: The Catalog of Producers, Prices, Models, and Specifications
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About Wristwatch Annual 2013: The Catalog Of
Product Description The definitive book for the collector of mechanical wristwatches, with complete information—including prices—on over 1,400 models made by more than 120 international brands. This fifteenth edition of the watch industry mainstay features over 1,400 of the world’s most luxurious wristwatches and provides color photographs and complete specifications for each watch. With Wristwatch Annual, collectors have a wealth of information close at hand: the book is arranged alphabetically by producer, and within each producer’s section are specifications and materials for each watch, including price, movement, special features, complications, case, dial, band, and available variations of a particular model. A glossary and pronunciation guide help acclimate the reader to the world of fine timepieces, and, for prospective buyers, the addresses of all featured producers are listed together. The elegant photography and layout will encourage people to peruse the year’s offerings for aesthetic appeal as well. The range of styles, from classic to modern, reflects the inclusive nature of this book, which watch collectors around the world will find both a handy reference and required reading. A glossary and pronunciation guide help acclimate the reader to the world of fine timepieces, and, for prospective buyers, the addresses of all featured producers are listed together. Review Praise for Wristwatch Annual: "An invaluable source of information for anyone who wants a thorough survey of the new additions to the market." Plaza Watch "A definitive overview of mechanical wristwatches." Forecast "This uber resource is the finest print publication that you can get when it comes to spending time in the world of watches.... It is a powerfully enjoyable publication, and beautifully made." Luxist(dot)com "An absolute staple in any serious collector’s regular reading material, no other publication offers the level of insight and detail presented here." — TheWatchLounge(dot)com About the Author Peter Braun is editor-in-chief of Germany’s renowned wristwatch magazine, ArmbandUhren. Excerpt. © Reprinted by permission. All rights reserved. Excerpt from Wristwatch Annual 2013: Dear Reader, If the drumfire of recent economic news is anything to go by, the watch industry should be on its knees begging for mercy and producing timepieces in cases made of recycled bottle caps. After all, who needs a beautiful mechanical watch with hand-beveled parts, diamond-studded lugs, spectacular guilloché dials, and so forth, and such troubled times? Paradoxically, the industry as a whole is doing better than just well. In Switzerland, watches dominated exports in 2011, in spite of the strong Swiss franc. Figures for the year surpassed pre-crisis levels at nearly $22 billion, way ahead of the country’s nearest exporting competitor, Hong Kong. And so far, the statistics suggest that 2012 will be the same or better. German, French, and U.S. watch exports have also been on the rise. The boom, so the common wisdom goes, is mainly due to China's evolution as a consumer powerhouse. Not only has the Middle Kingdom become a focus for the industry, with boutiques sprouting up in Chinese cities, but dragons and Chinese ideograms continue to be de rigueur as decorative elements of many new timepieces. Not all brands have benefited from China's economic development. In fact, as several watchmakers confided to me, Chinese consumers have not yet learned all about watches and are therefore gravitating toward big, recognizable brands. Smaller companies, boutique brands, and independents still have some exploratory and convincing work ahead of them if they want to achieve real success in China. There may be no use rushing. The Chinese market for expensive watches has actually been declining in 2012, while more traditional markets in Italy, France, and the United States have been picking up. Latin America also seems to offer a great
