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Ramping Your Brand: How to Ride the Killer CPG Growth Curve

Product ID : 43098983


Galleon Product ID 43098983
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About Ramping Your Brand: How To Ride The Killer CPG

Product Description Do you want exponential growth? In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a PremiumThis is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small ExperimentDon’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion PlaybookSteady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth. Part 4. Accelerating to ScaleThere are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them. Review "This is the book I wish I'd had twenty years ago" JOHN FORAKER, CEO of Once Upon a Farm and former CEO of Annie's This book provides an excellent framework to build a consumer brand in the 2020s."  MICHAEL MAUZE, general partner of VMG Partners "How to design packaged goods to serve consumers is one of the many secrets towards exponential company growth provided by James F. Richardson's [book]." INDIEREADER.COM "I wish I'd read this book before coaching teams with CPG startups!" TOM EISENMANN, Howard H Stevenson Professor of Business Administration at Harvard Business School "This is the book every entrepreneur needs! I wish I had this advice and support in the early days of starting my business." JON SEBASTIANI, founder of Krave Jerky and Sonoma Brands From the Inside Flap Have you ever wondered how Kind bar, Skinnypop, or Vita Cocodefied the low odds of success and grew to scale when few predicted they would?  Ramping Your Brand is a four-part best practices guide for founders andinvestors in the early-stage consumer packaged goods space: Designing to Command a Premium -- This is where many founders fail without realizing it.There is a cultural logic behind premium products that grow extremely fast. Youshould learn it. Managing a Small Experiment -- Don't hit the gas too early.Successful CPG startups manage a rolling, iterative experiment until key KPIsappear. You should learn this art. Fine-tuning the Conversion Playbook --Steady velocity growth is essential to ramping your brand. Your team needs tolearn the art of sustaining it in key geographies, so that you don't have tobuy premature distribution to obtain growth. Accelerating to Scale -- Thereare three best practices in acceleration; two of them are counter-intuitive toCPG veterans not expert in the ramping of premium CPG businesses. You need tolearn how to deploy them. Are you ready to Ride the Ramp?  Visit the Premium Growth Solutions website for more resources, including a short Founder's Quiz. From the Back Cover "A no-nonsense guide backed with research,behavioral science and James' one of a kind sense of humor make this a mustread for early stage entrepreneurs ready to drop in and ride the ramp!" TONYA DONATI, co-founder of Mother Kombucha About the Author Dr. Richardson is founder of  Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company,  Frito-Lay as well as emerging brands su