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About How Not To Start A Backpack Company
Product Description Business, war, love and a world traveling chocolate lab named Java all converge on a 10,000 mile road trip taken by a former Green Beret trying to build something meaningful in America - but not yet knowing how to do it. Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company GORUCK as an excuse to drive to all lower 48 states with his dog Java, to meet people and get into adventures, while searching for how to rebuild in America. How Not To Start A Backpack Company is about losing your way, losing the love of your life, and finding your way back to both - the hard way. It's an intimate and raw look at the personal struggles that almost killed GORUCK long before it became a $100 million company. And above all, it's a story of the importance of chasing your dreams with everything you got, no matter the cost. Direct from Jason: In between years at Georgetown's McDonough School of Business, I decided not to pursue a traditional internship path. Instead, I drove around the county to all 48 contiguous states with my dog Java to pursue what was little more than a hobby at the time: GORUCK. I lost a bunch of money, didn't sell any backpacks, and everyone else who came with me left, but I had a great front row seat to watch my life burn down before my very eyes. The silver lining was that this trip became instrumental in turning things around because I was motivated to not live in flames. This is not a traditional business or entrepreneurship book. There are a lot of pictures of the early days, a few pages from the original business plan (that I threw away), a journal I kept along the road that I never published, email exchanges with my then almost ex-wife, and some cautionary tales ... hell, it's almost one enormous cautionary tale. But above all I hope my story inspires others to NOT wait for the perfect time to follow their dreams, but just to get going and figure it out on the move. -JJM Review It's an American success story...It's an entrepreneur's journey...Family values...American values...Business values. (There's even a love story buried in here). If any of those things appeal to you, I guarantee you will enjoy reading this book. - Chris Voss, Former FBI Hostage Negotiator and Author of Never Split the Difference This is the best business memoir I've ever read. It's equal parts Richard Branson adventure, Tyler Durden manifesto, and Ernest Hemingway prose-all grounded in a love story. If you're thinking of starting a new business-or any new adventure for that matter, you need to read this book. - Andy Forch, Co-Founder, Huckberry Jason's story is one that everyone needs to hear. There is no sugarcoating in his words and each page uncovers a life lesson we all can learn from. If you want to know more about how to live a life filled with grit and determination then you must read this book. - Ryan Manion, President, Travis Manion Foundation I love the honesty and simplicity of "How Not to Start A Backpack Company." It instantly takes me back to a time when I was traveling in my van and the opportunities felt boundless. - Foster Huntington, Author of Van Life It is more of a love story road trip than a business book and that is a good thing. - C.C. Chapman, Author of Content Rules GORUCK's genesis story is the real American dream. All founders can relate to Jason's story of early mistakes, pain, and sacrifice. It takes a special kind of person to succeed under these conditions. This book is a must read for anyone who wants to peer into the evolution of an incredible American company. - Sam Abbitt, Co-Founder and CEO of Savage Race About the Author Jason McCarthy is the Founder and CEO of GORUCK. He began the company in 2008 with a napkin sketch for a rucksack, GR1, that could thrive in Baghdad and NYC. In the summer of 2010, Jaso
