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The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
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About The Referable Speaker: Your Guide To Building A
Product Description Use the gigs you get to get the gigs you want. You spend a ton of time building your personal brand to generate more speaking opportunities. You write a blog, record podcasts, post on Instagram, and upload to YouTube. You refine your speaking website, work on that book, participate in Clubhouse, and comment on LinkedIn. You share your expertise and insight freely. All of that hard work might get you one gig. And, unfortunately, none of those things will guarantee you the next gig. But what if you became a referable speaker? In this ground-breaking guide to building a speaking career, New York Times bestselling author Michael Port, co-founder of Heroic Public Speaking, teams up with bestselling author and world-renowned keynote speaker Andrew Davis to show you the fastest, most practical way to increase your fee and generate more leads. Discover precisely how event organizers select their keynote speakers, what you can do to win them over, and even how to set your fee. Port and Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you're famous, event organizers won't buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order. You’ll learn exactly how 81 speakers built sustainable speaking revenues by evaluating the three F+E+E Factors and 10 sub-factors—factors that turn novice presenters into transformational keynote speakers. And you’ll evaluate how to make the most meaningful impact through 58 professional speaker case studies based on six years of industry data. See how elegantly simple it is to make the leap from breakout rooms to the keynote stage. You'll leave with an entirely new, eye-opening, and refreshing understanding of how the speaking business really works and how you can make an impact fast. Do you have what it takes to become a referable speaker? You do. Go ahead, take a look inside! Review "Michael Port and Andrew Davis lay out the long and rewarding path of choosing to do work that matters for people who care as you build your speaking career." Seth Godin, author, This Is Marketing "This is the book I've always wanted to write. Michael Port and Andrew Davis have discovered the 'secret sauce' of professional speaking, and share their experience, expertise, and wisdom with concepts that any speaker can learn from. Whether you're new to the industry, or have been speaking professionally for decades, this book can help you transform your speaking career." Martin Perelmuter, president and cofounder, Speakers' Spotlight "I spent more than a year trying to climb my way up the mountain of professional speaking on my own. I made wrong turns, I had to backtrack quite a bit, and felt like I was trying to find the right path without a map, compass, or GPS. I wish I had turned to some professionals for guidance along the way-I would have reached my destination faster, and with far fewer headaches. So, before you take one more step, read The Referable Speaker. It'll show you exactly how to get where you want to go." Alison Levine, New York Times-bestselling author, On the Edge; Huffington Post Top Business Speaker to Hire and See "There are many books available on the subject of speaking. After forty years full-time in the business, generating millions of dollars in fees, I will tell you that THIS is the book you should read if you're serious about speaking professionally. Everything you'll need to know is inside. The Referable Speaker is not only filled with content to devour, but it's also a manual for success to which you should refer throughout your career." Scott McKain, NSA Hall of Famer; author, Iconic About the Author Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as the New York Times, the Wall Street Journal, and USA Toda
