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At Birds Eye our ambition is humble. We just want to help people eat more fruits and vegetables. So every day, for nearly a century, we've worked tirelessly to make fruits and vegetables irresistible. Easier to buy. Store. Prepare. And Serve. More delicious. More delightful. Birds Eye also has a long history of working with family farmers. Our fruits and veggies ripen in the field - not on the truck. Because when people get more of their daily nutrition from vegetables and plants, remarkable things happen. It seems your Mom was right all along: it's good to eat fruits and vegetables. So we make fruits and vegetables good to eat 365 days a year.