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Visnostic Selling: A neuroscientific approach to client centric sales, marketing, and leadership.
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About Visnostic Selling: A Neuroscientific Approach To
Product Description Visnostic is a new word that is a combination of Visualization and Diagnostics. Visnostic Selling is a fun and positive book full of interactive lessons and over 70 graphics and original cartoon artwork by David Wiener. The Foreword is written by Mike Bosworth, author of the best selling books, Solution Selling, Customer Centric Selling, and What Great Salespeople Do. The content includes specific innovative sales execution tips that have never been described in any previous business or sales books. It also describes how to create a very powerful sales tool that will transform product-focused selling into a much improved client-centric sales approach. The content is very scientific and is based upon proven neuroscience tactical execution techniques. Readers of the draft described an immediate increase in sales, client satisfaction, AND a huge improvement in the way their respective companies do business! However, people with zero sales or marketing backgrounds have also said they feel like better buyers and communicators after reading the book. So the book is really for everybody! Review Matthew Dixon, best selling coauthor of The Challenger Sale, The Challenger Customer and The Effortless Experience "This is a a great read--thought-provoking, engaging and super practical. It really gets to the heart of what great salespeople do naturally, but many average performers and newer reps struggle with: the ability to create a conversation that leads TO their solution, rather than WITH their solution. I'd highly recommend Kimberlee Slavik's terrific book to anybody looking to take their selling approach to the next level." Jennifer, Sales Channel Marketing & Sales Executive for a Fortune 500 Company (Top 60 with $28 Billion in annual revenue) "With Kim's help we have been able to shift our focus from educating the customer about a specific product to identifying gaps in a customers desired end state and focus our attention on their needs vs our speeds & feeds. The diagnostic statement method is a powerful tool to get your customers excited about the benefits without ever mentioning the products and services. It's ingenious - easy for sellers as they are simply getting to know their customer better and easy for customers because we are not asking them to make the connections between our offerings and their environment." "As I read Visnostic Selling a light bulb went off in my head; we had been doing it all wrong. No wonder the message wasn't resonating with customers, we were starting with meeting 3. By working with Kim to translate our "Meeting 3" marketing presentation into Diagnostics Statements suitable for a first meeting with the customer, we are able to "diagnose" the customer and cater subsequent presentations to their specific needs (that we learn through the diagnostic statement scoring). It's brilliant! We've turned a first meeting monologue into an engaging dialogue. Sellers love it. Customers love it. We are making it EASY and engaging for everyone. Thank you Kim! " David Wiener, Senior Sales Leader "During my selling career of 50 years, I read all the sales books and even taught some. I believe the perceived needs of the customer and the apparent solutions to these needs have always controlled the relationship between seller and buyer. This, the weakest point in the sales cycle has never been fully addressed until now. For the last ten years, Kim Slavik has worked on a method for establishing the real customer needs and their priorities. She has also created an easily understood way of establishing and presenting these needs and priorities. Visualization Diagnostic Statements will change the way selling is performed. It is a win-win for buyer and seller. I am honored to have worked with Kim and illustrated her book." Sherry Hall, Award Winning Author and Educator "While Kim's work most certainly has the potential to be life-changing for salespeople, it also holds implications beyond the world
