Strategic Planning in Healthcare: An Introduction for Health Professionals – Comprehensive Healthcare Management Textbook with Access to eBook and Chapter Worksheets Included

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About Strategic Planning In Healthcare: An Introduction

Product Description Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. This text provides a solid theoretical framework, supplemented with examples and a common case—reinforced by hands-on practical student exercises and chapter-specific worksheets. It’s a comprehensive healthcare management book that examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle. This healthcare planning book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations. Written by an experienced strategic planner and educator, this foundational strategic healthcare management textbook prepares public health students, healthcare administration students, and related health professionals to develop their own effective strategic plans that achieve performance excellence. Key Features: Provides a thorough, step-by-step review of the strategic planning process in healthcare organizations with a strong theoretical framework Incorporates real-world examples and case studies so content can be digested easily in undergraduate/graduate courses Includes chapter-specific worksheets that allow students to develop a quasi-strategic plan Real-world sample strategic plans from the healthcare industry Access to the downloadable eBook and downloadable healthcare strategic planning chapter worksheets Full Instructor package including an Instructor’s Manual, PPTs, and test bank About the Author Brian C. Martin, PhD, MBA is Professor and Director, Graduate Programs in Public Health in the School of Health Professions, and Assistant Dean for Admissions and Enrollment at Eastern Virginia Medical School (EVMS).