We specialize in hard to find items
All Categories
Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About Consumer Republic: Using Brands To Get What You
Product description In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world. Review "Bruce Philp is a master of his subject, and he offers his readers a thoroughly gratifying peek into the inner world of branding. Consumer Republic bristles with insight and with wit." —Stephanie Nolan, author of 28 "An utterly foundation-shaking argument that the consumerism responsible for plundering this planet is the only thing that can save it. By changing the way we buy, we can dominate the agenda of every major corporation. Maybe the most astonishing aspect of this idea is that it comes from an adman." —Terry O'Reilly, author of The Age of Persuasion "It is refreshing to have someone with Bruce's expertise bring clarity to an often chaotic and confusing area of practice. He not only shows us where we've been, but leads the way to the world of tomorrow." — Rahaf Harfoush, author of Yes We Did: An Insider's Look at How Social Media Built the Obama Brand About the Author BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, Brand Cowboy, and is an occasional contributor to newspaper and marketing trade journals. Excerpt. © Reprinted by permission. All rights reserved. I have a dream. In this dream, I have purchased a toaster. I’m quite excited about this toaster. It wasn’t cheap, but then it is an Acme. Acme is a brand with real toaster cred. My new appliance is lovely to look at, built like a bank vault, and it apparently does a stellar job of browning bagels, which are my favourite breakfast food. I know this, because I have done my homework. Most of the people who have purchased the same brand of toaster are very pleased with this feature, and they’ve said so on the Google-powered brand-rating website that I always consult about such things. Let’s call it consumerrepublic.com. I trust it because so many people contribute ratings to its brand trust indices, and because Google cleverly assigns authority to each rater and weights his or her opinions using one of its brilliant algorithm thingies. Thus, if this Internet resource tells me that Acme is a brilliant maker of toasters and that their products will reflect their owners’ good taste and judgment, I’m inclined to believe it. Except that mine is broken. Right out of the box. I’m a bit sad about this, because I’m not one to go out and buy a new toaster every five minutes. Or a new anything, for that matter. I, along with the rest of the world in my dream, prefer to buy things only when I need them, or when I’m genuinely inspired by them. I generally pay for them in cash, so that these things are really mine, rather than things I’m pretending are mine. That makes shopping for s
