We specialize in hard to find items
All Categories
Mid-Century Ads (Bibliotheca Universalis)
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About Mid-Century Ads
Product Description Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. About the series Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe! Review “This bumper book offers the best of American print advertising from the 1950s and 1960s – and it’s likely to appeal to fans of Mad Men.” ( Daily Telegraph, London) “…an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor.” ( The Boston Globe, Boston) “If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.” ( Huffingtonpost.com) About the Author Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.
