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Hooked: How to Building Habit-Forming Products
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About Hooked: How To Building Habit-Forming Products
Product Description Hooked: A Guide to Building Habit-Forming Technology Review "Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, Founder, WordPress "Nir's work is an essential crib sheet for any startup looking to understand user psychology." - Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, Technology Writer and Investor "You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of "Seductive Interaction Design"
