Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Aps, Hyperlinks, Multimedia, & Search Engines Data

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About Creating Value With Social Media

Often termed as the ‘new gold,’ the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media AnalyticsChapter 2: Understanding Social MediaChapter 3: Understanding Social Media AnalyticsChapter 4: Analytics-Business AlignmentChapter 5: Capturing Value with Network AnalyticsChapter 6: Capturing Value with Text AnalyticsChapter 7: Capturing Value with Actions AnalyticsChapter 8: Capturing Value with Search Engine AnalyticsChapter 9: Capturing Value with Location AnalyticsChapter 10: Capturing Value with Hyperlinks AnalyticsChapter 11: Capturing Value with Mobile AnalyticsChapter 12: Capturing Value with Multimedia AnalyticsChapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & EthicsThe book has a companion site (https://analytics-book.com/) which