Beacon Technologies: The Hitchhiker's Guide to the Beacosystem

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About Beacon Technologies: The Hitchhiker's Guide To The

Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll LearnUnderstand the disruptive implications of digital–physical convergence and the new applications it makes possibleReview the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technologyDiscover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealthSee other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFIDExamine the Beacosystem framework for analyzing the proximity ecosystemWho This Book Is ForSolutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmersStephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy