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The New Lighting for Product Photography: The Digital Photographer's Step-by-Step Guide to Sculpting with Light
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About The New Lighting For Product Photography: The
Product Description In the Internet age, shoppers often don’t have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever―without the right photos, even the best product won’t sell in today’s marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone―and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully! Review Understanding the delicacy of light and how to notice it is something you acquire through experience. In this book Allison will share her experiences that allow you to notice and perceive light in a new way. --Eddie Tapp, M.Photogl,MEI,Cr,API,CPP Allison Earnest is a brilliant photographer and teacher. She has wicked skills for lighting in all conditions and is a master at “illuminating” the how-tos, whys, whens and wheres of lighting products.. Lighting for Product Photography 2nd Edition is a must-read update for her followers. --Alice Miller:Digital Imaging Reporter contributor Allison Earnest takes a look a something that can be extremely technical, and breaks it down to more of an artistic pursuit. With her lighting series, she teaches with an observant ear, an understanding heart and a very helpful mindset. I share many of her insights and guidelines with my students, as well. Her previous books are well-worn and never far from reach in my photo library. --Tim Anderson, publisher, Shadow & Light Magazine About the Author Allison began her career as a photographer for NASA, where she documented space shuttle landings and experimental aircraft at Edwards Air Force Base in California. She also worked as a medical/advertising photographer at Centinela Hospital, the former hospital of the Lakers, Kings, and Dodgers. Many of Allison’s photographs have appeared in magazines and journals. Two of her fashion/people images were nominated, two years in a row, at the Black & White Spider awards. Currently, she is a Pro Contributor for Lexar Media and writes articles for PPA Magazine. Allison holds a BS in Business Management from the University of Maryland.
