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The fabulous success story of Xerox might never have happened if John H. Dessauer had not prevailed upon his associates to share his faith in an obscure, unperfected process called electrophotography. At the heart of the Xerox story is the intelligence and faith of Joseph Wilson, president of the parent Haloid Corporation, who refused to give up on electrophotography through 16 years of scientific and engineering failures and the repeated prophecies of market analysts that the process - even if it could be perfected - would never sell.