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How to Write a Good Ad (Annotated): A Short Course in Marketing (Masters of Marketing Secrets Book 5)
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About How To Write A Good Ad (Annotated): A Short Course
Contains Copywriting Breakthrough Addendum."Most advertising copywriters know their fundamentals. Manyof us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting,whether he is new in the craft, or whether he has been apractitioner in it for years, his knowledge—and practice—of thesefundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship byhis assurance and over-confidence of his knowledge as effectively asthe young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forgetthe furbelows. For, as time goes on, every line of creative workgets cluttered up with impressive jargon and off-the-beamtechnicalities, with professional palaver that strays far away fromthe main objective." - Victor 0. SchwabGet your copy today - and learn the secrets of writing ads fromthe Masters...
