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Prolongs special formula is an easy, effective way to keep trees fresher, greener & safer. Americas most popular tree preservative. This highly effective product. Confirmed by University studies, is the easiest & most convenient method of hydrating your cut tree, thus keeping it greener fresher & safer throughout the holiday season. By keeping your tree watered with ProLong you will find the tree will retain their needles longer in the dry heat of your winter home. ProLong causes cut trees to absorb more water than it would otherwise, thus extending the life of the tree. ProLong is safe for use with children & pets, when used as directed. Conveniently packaged in pt.-Of-purchase trays for cash registers & other Merchandise areas in the store.