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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Product ID : 11474793

Galleon Product ID 11474793
UPC / ISBN 046442785914 / 0618785914
Shipping Weight 1.05 lbs
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Binding: Paperback
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Manufacturer Mariner Books
Shipping Dimension 8.9 x 5.98 x 1.1 inches
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Author Jay Conrad Levinson
Brand Houghton Mifflin
Edition 4th Ed.
Number Of Pages 384
Package Quantity 1
Publication Date 2007-05-22
Release Date 2007-05-22
UPC 046442785914
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.