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Our plant-based collections are designed to be as simple, gentle and effective as possible & our prodcts are 100% steroid free, plant-based, simply made and highly effective even on problem skin.We have eliminated steroids and all the harsh chemicals that have become standards in the personal care industry; no artificial colors, no petrolatum, no artificial fragrances or preservatives.Keep hair shiny and clean with truly natural TruKid Silly Shampoo. It is a mild and safe cleanser, our truly natural formula is gentle on hair, skin, and eyes, removing surface oil and dirt without stripping natural oils.Certifications:Truly natural and non toxicPediatrician and dermatologist testedPhthalate- and paraben freeAt Trukid we only use 100% natural, plant-derived ingredients that are good for our children and good for the planet. At TruKid, we bring clean, comfy fun back to bathtime. That’s our promise.