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Why take Bright & Mighty before and during pregnancy? Growing a healthy baby is hard work! During pregnancy, your growing baby gets all the nutrients she needs from you. Doctors recommend that pregnant women and women trying to conceive supplement a balanced, nutritious diet with a prenatal vitamin that contains DHA, folate, iron and iodine. Bright & Mighty’s All-in-One formulation contains: - 400 mcg of DHA - 800 mcg of Folate (the naturally occurring form of Vitamin B9, easier to metabolize than the chemical form, Folic Acid) - 15 mg of Iron - 150 mcg of Iodine plus all the other essential vitamins and minerals needed to meet the nutritional needs of women who are trying to conceive or are pregnant. And nothing more. The formulation is dye-free, gluten-free, soy-free, non-GMO and made in the USA. Why take Bright & Mighty after pregnancy? Being a new mom can be very demanding on your mind, body and soul. So much of your time and energy, during this new chapter of your life, is spent meeting your baby’s nutritional needs. We’ve made it easy for you to meet your own, and by extension, your baby’s! If you’re breastfeeding, you’re still “eating for two”. Just as she did in your womb, your growing baby gets all the nutrients she needs from you. And while ideally you and your baby get all the nutrients you need from food, the reality is that most women need supplements. According to the American Pregnancy Association, it is essential that newborns receive adequate levels of vitamins A, D, E and K, as well as water-soluble vitamins such as C, riboflavin and niacin. Bright & Mighty’s All-in-One is a multi-vitamin that gives you the nutrition you need to keep being supermom. And All-in-One means you can transition to it whenever your baby is ready to say ‘hello world’! It’s easy, convenient and specially formulated to keep you at your best.