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Founded in Bloomington, Minnesota, Forever New started in the kitchen as a small, family-owned business. Even after years of growth and a transition to the Sioux Falls, South Dakota community in 1989, the company never strayed from their principles of quality and integrity. These principles hold with both their workforce and with their product: Forever New continues to maintain the highest standards for all-natural, organic, and biodegradable materials in all their products. Forever New STRETCH is designed to meet your needs of keeping your activewear clean and ready to go without any loss of performance. Most detergents don't rinse completely out of clothes, eventually leading to the fibers breaking down and you lose stretch and elasticity. STRETCH rinses completely out while removing all the sweat, odor, body oils, soil, chlorine, etc. you accumulate from your active lifestyle. Forever New products are free of bleach, brighteners, dyes, phosphates, lanolin, or petroleum ingredients. They're safe and gentle on your skin and are certified that no animals were tested on at all. Forever New is also in compliance with California's Proposition 65, meaning that the ingredients and materials used are not harmful to you. Clean and brighten without worry and keep everything looking Forever New.