Fast, Easy Styling - Say goodbye to straightening tiny sections of hair multiple times with a flat iron. With Straight Up Max, you can easily straighten 4-5 times the amount of hair in a single pass. Kick the frizz but keep the body and volume - it's as easy as brushing your hair! It has 65 powerful ceramic heated plates with 7 heat settings up to 450°F, plus a digital temperature display.

Straightening Made Simple - Place Straight Up Max underneath hair with bristles facing out and hair taut to create tension, making sure to secure hair tightly against the ceramic heated plates. The bristles should be peaking through the hair, and move the tool through hair slowly until you reach your desired look.

For Wavy or Curly Hair - Whether you have curly, thick, coily, or wavy hair, Straight Up Max is for anyone who wants to smooth and de-frizz their hair in half the time. This tool is perfect for quickly touching up frizzy or 2nd-day hair, and works best on medium to long hair.

Stress-Free Styling - Straight Up Max has an automatic shut off when not in use, cool tip ionic bristles, and a professional swivel cord.

Incredible Results In Less Time - The InStyler inventor family holds over 50 years of product innovation experience, and 40 years of styling experience. We do all this to make hair styling a stress-free, reliable, and dare we say, even fun experience for our community.