ADVANCED ME+ FORMULA – Designed to reduce the risk of developing new hair-color allergies compared to traditional ingredients, offering a safer, modern coloring experience.

RICH, LONG-LASTING COLOR – Provides vibrant, fade-resistant color with excellent gray coverage, ensuring reliable and even results for most hair types.

SMOOTH & SHINY FINISH – Helps maintain hair softness and shine after coloring, creating a healthy, radiant look with every application.

PROFESSIONAL PERFORMANCE – Ideal for stylists or at-home users seeking high-quality permanent hair color with predictable, consistent results.

EASY-TO-USE 2 OZ TUBE – Convenient size for single or multiple applications depending on hair length, allowing precise mixing and application control.