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The Footer is a small, portable foot measuring device that is great for busy families. It can be used for measuring the foot U.S. LENGTH and WIDTH for children, women and men. Parents now have a simple way of accurately measuring their children's feet from the comfort of their own home. Simply place foot on the f00ter with heel lightly touching the heel stop. Move slide to touch the longest toe, hold slide in place, release foot and take note of length size. Sizing for width, is just as easy! Note: Like jeans, shoes can vary among different brands & styles. If you have a retail or commercial setting, we recommend the RITZ Stick, also by the Footer Family!