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Product Description Cell Viper is our extension on the CELL franchise. It combines an original new tooling and a totally new upper developed in several vintage colors following a retro design language from the old days. This is not an OG shoe. From the Manufacturer PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sport-lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design.