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GAME CHANGER: The HIPSTER PLUS is a game changer because it's introducing a new category in a traditional market that hasn't seen any product evolution in the past decade. Our unique 3D hip seat absorbs the weight of your baby so you will feel significantly less pressure on your back and shoulders, this allows you to carry your baby close to you for a longer period of times effortlessly. Another great feature of a 3D baby carrier is you can use the hip seat on its own, meaning your baby can stay close to you without feeling enclosed in. It's perfect for taking care of house chores at home, when your baby insists on being carried, when you're out at a friend's house (where you don't feel comfortable leaving your baby alone on the floor), or places that are not stroller-friendly like museums, narrow shopping aisles, or smaller restaurants. Video: https://www.youtube.com/watch?time_continue=8&v=kzGPElbjiYE