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The GMs Handbook
The GMs Handbook

The GMs Handbook

Product ID : 35246536

Galleon Product ID 35246536
UPC / ISBN 1947863002
Shipping Weight 1.15 lbs
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Binding: Paperback
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Shipping Dimension 8.82 x 5.91 x 1.02 inches
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Number Of Pages 390
Publication Date 2018-06-29

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About The GMs Handbook

The GM’s Handbook is a business coaching resource with 16 chapters by Minor League Baseball’s top front office executives. It offers sales advice, budgeting and leadership from the unique world of MiLB that welcomes 44 million fans in 160 ballparks annually, generating $850 million in revenue. The Handbook showcases chapter contributions from six team presidents, seven vice presidents and three general managers providing multiple sales advice perspectives, customer service, and sport management. This text focuses on how to drive sales while applying servant leadership, focus on money management and keeping young professionals engaged despite age gaps within the office environment. The GM’s Handbook is positioned to be one of the top leadership books best sellers of 2018, not only for those seeking their first employment opportunity but also for those c-suite executives looking to grow their own leadership skills.This personal perspective collection of chapters is written by sixteen of minor league baseball's top industry leaders; six team presidents, seven vice presidents and three general managers. All ready to guide the reader down a path of understanding the complex role of running a minor league baseball franchise toward revenue success. It offers a no-holds barred approach toward improving the reader's acumen on various topics such as how to sell more cold beer, warm hotdogs and popcorn each time a fan visits the ballpark while protecting per cap margins; why free tickets historically have been an absolute sin that winds a franchise into a revenue purgatory for multiple seasons no matter how you spin it; and where prospecting for new business means cultivating retention as well as referrals from your current fan base. This book aims at delivering on what really matters above all else in the world of minor league baseball, specifically the mascot race results during the seventh inning stretch on a Wednesday night. Becaus