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Being Direct: Making Advertising Pay
Being Direct: Making Advertising Pay

Being Direct: Making Advertising Pay

Product ID : 33584035
4 out of 5 stars


Galleon Product ID 33584035
UPC / ISBN 0394540638
Shipping Weight 1.4 lbs
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Binding: Hardcover
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Model
Manufacturer
Shipping Dimension 9.29 x 5.98 x 1.5 inches
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Author Lester Wunderman
Edition 1st
Number Of Pages 336
Package Quantity 1
Publication Date 1997-01-01
Release Date 1996-12-30
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About Being Direct: Making Advertising Pay

Lester Wunderman's Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.