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Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart
Product ID : 42779728
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42779728
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About Creating Ever-Cool: A Marketer’s Guide To A
Product Description By achieving what the author terms ever-cool status, brands are able to gain young customers for life. About the Author Author Gene Del Vecchio is a longtime entertainment researcher, writer, and president of his own consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years. Gene is also the author of two fantasy novels for young adults, one of which received the Young Adult Choice Award by the International Reading Association. His clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, and MGA Entertainment.
