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Product Description Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news m Review "This should be required reading for those interested in the media and anyone who has any doubts as to the truthfulness of what the media is shoveling." -- Bully Magazine, April 11, 2000