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Hard Sell: The Evolution of a Viagra Salesman

Product ID : 20002615


Galleon Product ID 20002615
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About Hard Sell: The Evolution Of A Viagra Salesman

Product Description Presents an insider look at the pharmaceutical industry from a former salesman of Viagra, discussing some of the questionable ways in which the drug was marketed and the tactics he used to persuade the doctors he visited to prescribe the drug. About the Author Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep