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The ALL NEW Don't Think of an Elephant!: Know Your
The ALL NEW Don't Think of an Elephant!: Know Your
The ALL NEW Don't Think of an Elephant!: Know Your
The ALL NEW Don't Think of an Elephant!: Know Your

The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

Product ID : 15818442


Galleon Product ID 15818442
UPC / ISBN 884678323681 / 160358594X
Shipping Weight 0.6 lbs
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Binding: Paperback
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Model
Manufacturer George Lakoff
Shipping Dimension 7.99 x 5 x 0.51 inches
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Author George Lakoff
Brand George Lakoff
Edition 10th Anniversary
Number Of Pages 192
Package Quantity 1
Publication Date 2014-09-23
UPC 884678323681
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About The ALL NEW Don't Think Of An Elephant!: Know Your

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas―ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off―delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country―one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.